Understanding the characteristics of Centennials (Gen Z) is crucial to your communication strategy. Generation Z, as they have been coined, consist of those born in 1995 or later. This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to
Studies show behavioural pertains of Gen Z
1. Less Focused
Today relevant is constantly being refined and Gen Z lives in a world of continuous updates. Gen Z processes information faster than other generations thanks to apps like Snapchat and Vine. Thus their attention spans might be significantly lower than Millennial.
2. Better Multi-Taskers
Though Gen Z can be less focused than their Millennial counterparts, in school, they will create a document on their school computer, do research on their phone or tablet, while taking notes on a notepad, then finish in front of the TV with a laptop, while face-timing a friend. You get the picture.
3. Gen Z is Full of Early Starters
Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into the workforce, opting out of the traditional route of higher education, and instead finishing school online, if at all. Would you make a major investment, possibly leading to years of debt to come—knowing there are new, more affordable (not to mention more convenient) online alternatives coming up every day?
4. Gen Z Is More Entrepreneurial
According to Gen Z marketing strategist Deep Patel, “the newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially.” Generation Z desires more independent work environments. As a matter of fact, 72% of teens say they want to start a business someday.
One of the leading brands in strategic communication tailored to Centennial in Nigeria and across the Globe is Red Bull. The importance of emotional appeal cannot be underestimated. Red bull really connects with the activities that young people enjoy. The content created is certainly a keeper and the brand relevance is far beyond its counterpart.
For Full write up of this story by huffington post George Beall click link below
Enjoy images from Skate Day in Nigeria.